How to choose the right corporate event for your team
There are plenty of ways to bring employees or clients together, from corporate hospitality to luxury retreats and even driving experiences.
But the best corporate event isn’t necessarily the most extravagant. Rather, it’s the one that achieves what you want from the experience. At Salone Events, we start with the objective, instead of the activity.
What should you consider when choosing a corporate event
Before choosing a venue or booking an activity, there are a few questions worth asking.
What do you want the event to achieve?
A sales incentive event needs to create excitement and reward performance. A team-building day needs to encourage communication and collaboration. A client event needs to leave a lasting impression without being superficial.
Who is attending?
Think about the age, interests and experience of your guests, as well as whether everyone will be expected to participate in the main activity. An event for a group of senior clients will look very different from an employee away day.
How many people are attending?
The size of the group will influence your venue, transport, catering and activity choices. That can determine whether you are better suited to an intimate, exclusive venue or a larger-scale event.
What is your budget?
A useful budget isn’t just about deciding how much you have at your disposal, but deciding in which area to allocate that budget to have the greatest impact. It might be premium accommodation you’re looking to maximise, or fine dining, or maybe an experience they won’t soon forget.
Choosing the right corporate experience
Once you know what you want to achieve, the options become much clearer.
Bespoke Corporate Events: When you need something built around you
You may have a specific business objective, a particular group of guests, a set budget or an ambitious idea that doesn’t fit neatly into a pre-existing package. For those instances, Salone Events can create an experience from the ground up, honing venues, activities, accommodation, dining, transport and entertainment around your requirements.
FIND OUT MORE: Head to our Event Management page for more details
Track Days: Team building, employee rewards and shared experiences
Driving experiences naturally encourage communication, confidence and a little healthy competition, making them particularly well suited to team-building events and employee engagement.
They can also make an exceptional reward, whether you’re recognising high-performing employees, celebrating a company milestone or creating a sales incentive, giving your guests time on track provides something far removed from the usual corporate day out.
DATES: Check out our upcoming track day dates
Goodwood Festival of Speed Hospitality: Impress clients and build relationships
With legendary racing cars, current motorsport machinery, cutting edge supercars and the famous Hillclimb all coming together on the Goodwood Estate, the Festival of Speed provides an impressive backdrop for entertaining clients, rewarding key partners or bringing important business relationships together in a more relaxed environment.
Meanwhile, premium hospitality adds another layer to the experience, giving guests somewhere to dine, network and take a break from the crowds while remaining close to the action.
For businesses, this can make Festival of Speed particularly effective for:
- Entertaining existing clients
- Building stronger business relationships
- Networking with prospects
- Hosting VIP guests
LEARN MORE: View our options for Festival of Speed hospitality
Goodwood Revival Hospitality: Premium client entertainment with a difference
Revival transports guests back to the golden age of racing, combining historic competition cars with period fashion, live entertainment and an immersive recreation of mid-century Britain.
That makes it particularly effective for businesses looking for corporate hospitality with a sense of occasion where guests can enjoy trackside racing while experiencing one of the most distinctive events on the UK motorsport calendar.
It works particularly well for:
- Client entertainment
- Partner and supplier events
- Hosting senior executives
- Creating a memorable social experience around business
DISCOVER: See our full range of Goodwood Revival Hospitality experiences
Why use a corporate event manager?
At Salone Events, the service is designed to cover the event from end to end, with support ranging from employee or client events through to Goodwood hospitality, unique venues, accommodation sourcing and travel arrangements.
Our case studies include corporate, charity, incentive and hospitality projects, with repeat clients demonstrating the value of creating events that work for both the business and its guests.
As one client, Claudia Zeller, Marketing Manager at Cembra Money Bank AG, described the service:
“Very professional agency with high commitment and passion for event organisation. Extremely customer focused with attention to the smallest detail. Our guests enjoyed it a lot and will remember the event for a long time.”
Ready to plan your next corporate event?
The starting point doesn’t need to be a venue, a budget or even an activity. Instead, start with a question: What do you want your guests to take away from the experience?
Get in touch with Salone Events today to start planning your next corporate event.